Rancher stories:

• For the first monitoring period, the project covers 553,487 hectares (1.4M acres). 
• We have already onboarded additional ranchers to grow the project an additional 492,000 hectares (1.2M acres), for a current total project size of 1,045,487 hectares (2.6M acres).
• We expect to grow the project to 2.7M hectares over the next five years (6.7M acres).

• There are currently 20 female ranchers, which is about 14% of the total for the project.
• In addition, 64 women are employed in project activities.

• Ranch sizes range from 3,400 - 36,950 hectares.
• The average ranch size is 4,800 hectares.

Boomitra always promotes regenerative practices tailored to each region and that are culturally and ecologically appropriate. In Mexico, participants have adopted practices like regenerative livestock, paddocks with electric fences, water and soil conservation practices, and rotational grazing.

• 50% bovine only
• 24% bovine and horses
• 24% mix (mules, goats, poultry)

When surveyed, the ranchers say the following are their top challenges:

• 96% climate change impacts
• 53% droughts
• 12% infrastructure deficiencies
• 12% high input costs

Boomitra uses a digital MRV system that combines satellite imagery, soil samples, and biogeochemical modeling (RothC) to quantify changes in soil organic carbon. All measurements align with Verra’s VM0042 methodology and are independently verified by third-party auditors.

Boomitra addresses reversal risk through conservative credit issuance, use of buffer pools, and continual engagement with land stewards. We also leverage geographic diversity and strategic partnerships. Improved land management also enhances soil resilience, reducing the likelihood of carbon loss from drought or degradation.

55% of gross carbon revenue is paid directly to farmers and ranchers. Another 20% goes to local implementation partners who are contractually obligated to reinvest in community-based support, ensuring 75% of value stays with local stakeholders.

Farmers and ranchers also benefit from numerous co-benefits.

Participation in all Boomitra projects is voluntary and requires full, informed consent. Growers digitally sign agreements and may withdraw at any point before verification without penalty.

Farmers are not required or incentivized to buy fertilizers, seeds, or tools from any company, including our investors or implementation partners.

We offer training, field support, digital tools like the Boomitra app and Mitra, our conversational GenAI assistant that communicates with farmers in local languages, and equitable revenue sharing. These create durable incentives for continued climate-smart land management.